Top 5 Personalization Apps on Android in the US - Q2 2023

In Q2 2023, the top 5 personalization apps on Android in the United States showcased varied performance metrics. Here’s a closer look at their weekly downloads, revenue, and active users.

Email Home - Email Homescreen from Yobi Mobi saw a significant fluctuation in downloads. The app began the quarter with 74.8K downloads in the week of March 27 and peaked at 100.8K in mid-May. By the end of June, downloads dropped to 24.9K. Weekly revenue remained relatively stable, reaching a high of $6.1K in May and ending at around $1.7K in mid-June. Active users showed a steady increase from 510.2K at the start of the quarter to a peak of 580.3K in mid-May, before slightly declining to 491.9K by the end of June.

Zedge™ Wallpapers & Ringtones maintained consistent performance throughout the quarter. Weekly downloads ranged from 48.0K to 65.1K, with a noticeable peak in late May. Revenue also showed stability, averaging around $33K to $36K per week. Active users fluctuated, starting at 589.7K and reaching a high of 653.9K in early April, then settling around 530.2K by the end of June.

Messenger Home - SMS Launcher also from Yobi Mobi, experienced a steady download rate with weekly downloads fluctuating between 54.3K and 63.2K. Revenue saw modest changes, peaking at $5.1K at the end of March and ending at approximately $914 in mid-June. Active users experienced a decline from 100.9K in late March to 64.4K by the end of June.

Shield: Antivirus Home Screen by Bacchus Media showed a positive trend in downloads and active users. Weekly downloads increased from 31.7K in late March to a peak of 57.5K in mid-June. Revenue also grew steadily, starting at $126 and reaching $605 by mid-June. Active users saw consistent growth, starting at 244.9K and rising to 343.5K by the end of June.

Pixel Shimeji - Desktop Pet from Lambda Technology Co., Limited had a notable increase in downloads and active users. Downloads ranged from 21.5K to 59.1K, with peaks in early April and mid-June. Active users showed a strong upward trend, starting at 68.2K and reaching 222.5K by the end of June.

For more detailed insights and data on these apps, visit Sensor Tower.